Millennials and Cryptocurrency: A Growing Trend
A recent report has revealed a significant trend among millennials in the United States, highlighting their growing engagement with cryptocurrency for shopping purposes. According to the Millennial Shopping Habits: Trend Report 2025 by Coupon Follow, 42% of American millennials have utilized cryptocurrency to make purchases.
Notably, 8% of these individuals use digital currency whenever they have the chance, while 14% do so occasionally. The data illustrates a shift in shopping behaviors as more millennials become aware of and interact with cryptocurrencies.
Usage Patterns and Trends
However, there are still substantial numbers within this demographic who are less active in their cryptocurrency use; 20% reported rarely using it for transactions, and an additional 11% indicated that they seldom engage in such purchases. This growing trend aligns with previous research suggesting that millennials are generally receptive to new financial technologies. For instance, a 2021 study conducted by Bankrate noted that nearly 50% of millennials were comfortable investing in cryptocurrency, with 12% viewing Bitcoin as a viable long-term investment option.
Fast forward to the present, and 93% of millennials now recognize cryptocurrencies, with many actively incorporating them into their daily lives. The Coupon Follow study surveyed 1,185 millennials and found that 4% had made over ten purchases using cryptocurrency in the past year. Additionally, 15% reported making between six and ten transactions, while 45% had completed two to five purchases. Conversely, 20% of participants had not used cryptocurrency for buying goods.
The Impact of AI on Shopping Habits
In addition to cryptocurrency adoption, the study reveals that over half (54%) of millennials plan to leverage artificial intelligence (AI) technologies to enhance their online shopping experiences in the coming year. It’s interesting to note that there is a marked gender difference in this behavior, with 60% of male respondents expressing intent to use AI compared to 50% of female respondents.
This growing reliance on AI and cryptocurrency underscores a broader cultural shift in how millennials approach technology in their shopping habits.
