Animoca Brands Japan and Rootstock Labs Collaboration
In a significant move for corporate cryptocurrency management, Animoca Brands Japan has teamed up with Rootstock Labs to create a treasury product specifically for Japanese enterprises looking to enhance their digital asset management strategies. This collaboration was made public on January 27 and aims to adapt Rootstock’s Bitcoin infrastructure to suit Japanese corporate needs.
Changing the Landscape of Bitcoin Management
As Japanese firms increasingly recognize Bitcoin’s potential role as a long-term asset on their balance sheets, they have tended to favor holding the cryptocurrency over integrating it into active financial systems. The partnership between Animoca Brands Japan and Rootstock Labs seeks to change this by developing Bitcoin-native tools that facilitate treasury management while ensuring the security features rooted in Bitcoin’s proof-of-work mechanism remain intact.
Exploring Financial Strategies
The initiative will explore various financial strategies linked to Bitcoin, including treasury optimization and the use of rBTC, a token pegged to Bitcoin that plays a vital role in Rootstock’s decentralized finance (DeFi) offerings. Given that Rootstock utilizes a merged mining approach—drawing over 80% of Bitcoin’s hash power for security—the platform is particularly appealing to institutions that need robust risk management frameworks.
Rootstock’s Features and Offerings
Since its inception in 2018, Rootstock has maintained high uptime and incorporates Ethereum-compatible smart contracts, making it an attractive option for organizations venturing into the crypto space. Kensuke Amo, the CEO of Animoca Brands Japan, emphasizes that Japanese businesses require structured systems for managing cryptocurrency assets, especially within their treasury functions.
Rootstock Institutional and Future Services
The collaboration will consider various offerings under Rootstock Institutional, which is tailored for professional and enterprise clients in Japan. Potential services may include Bitcoin-backed lending, yield strategies on-chain, and a framework designed to align with local regulatory guidelines and operational standards to ensure legal compliance.
Digital Asset Treasury Management Support Service
To further assist in this area, Animoca Brands Japan launched its Digital Asset Treasury Management Support Service in September 2025. This service promises comprehensive support for listed companies as they formulate and execute their digital asset strategies within governance and risk parameters.
Conclusion
Although the new venture does not include investment advice or crypto exchange services per Japanese regulations, it underscores a notable increase in interest from Japanese firms toward adopting structured Bitcoin treasury solutions as digital currencies gain traction on their balance sheets.
