IOTA Celebrates 10-Year Anniversary
IOTA is marking a significant milestone as it celebrates its 10-year anniversary by enhancing its market presence in the United States. This move is facilitated through a new strategic alliance with BitGo, a well-regarded custodian that is notable for its regulated and insured custody services aimed at institutions, exchanges, and enterprises. BitGo specializes in the management of a wide range of digital assets, boasting custody solutions for over 1,550 tokens.
Strategic Alliance with BitGo
This collaboration is particularly beneficial for institutional investors in the U.S., who must adhere to rigorous regulatory and tax requirements; it effectively provides a secure and compliant framework for exchanges and market makers looking to trade IOTA. Additionally, BitGo offers a broad spectrum of services that extend beyond mere custody, including trading, lending, borrowing, settlement, and solutions for programmable money.
Launch on Uphold Platform
In tandem with this partnership, IOTA has recently launched on the Uphold platform, allowing U.S. customers to buy, sell, and utilize its tokens directly. This dual approach aims to attract both institutional and retail investors, potentially broadening IOTA’s user base in America.
Challenges Ahead
Despite having ambitious technical initiatives, IOTA has struggled to achieve strong adoption among developers and users. The introduction of Rebased, which promised features like smart contracts and staking, was intended to lure decentralized application developers and invigorate overall ecosystem activity. However, as of mid-2025, the deployment of decentralized applications (dApps) on the IOTA network has been minimal, resulting in a low total value locked (TVL) within these applications.
This stagnation in usage and developer engagement poses significant challenges to the network’s broader utility.
As IOTA embarks on this new chapter, the question remains whether it can rekindle its initial appeal in the competitive crypto landscape.
