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Mac-House Expands Beyond Fashion, Enters Cryptocurrency Mining Through Partnership with Zero Field

9 hours ago
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Mac-House Enters Cryptocurrency Mining

Mac-House, a prominent fashion retailer in Japan, has announced a strategic collaboration with Zero Field, a significant player in the domestic cryptocurrency mining sector. This partnership marks Mac-House’s formal entry into cryptocurrency mining, aligning with its recent initiatives to deepen its engagement with digital assets.

Strategic Shift Towards Cryptocurrency

In June, the company revealed ambitious plans to significantly acquire Bitcoin, a move that now appears to be gaining momentum as they pivot towards mining as a central element of their cryptocurrency strategy. Mac-House aims to adopt a ‘buy and hold’ approach, which is designed to mitigate the inherent volatility of cryptocurrency markets while enhancing their potential for profit.

Collaboration with Zero Field

Zero Field, which is a wholly owned subsidiary of the AI-focused firm Tripleize, boasts an impressive record in Japan, having led the domestic market in sales of mining equipment for the past four years, according to the Tokyo Industrial Survey. This collaboration allows Mac-House access to Zero Field’s extensive network of data centers, optimally positioned for effective mining operations, both in Japan and internationally.

Financial Commitment to Digital Assets

Prior to this agreement, Mac-House took significant financial steps, including a successful funding round announced on June 19, which saw the issuance of new stock acquisition rights. The company has plans to allocate as much as 1.715 billion yen from these funds toward the acquisition of Bitcoin and various other cryptocurrency assets, reinforcing its commitment to the burgeoning digital currency sector.

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