Meliuz Achieves Financial Breakthrough as Bitcoin Treasury Company
In a significant financial breakthrough, Meliuz has declared impressive earnings as the preeminent Bitcoin Treasury Company (BTC) in Latin America. For the first quarter since shifting towards Bitcoin as a strategic reserve asset, the Brazilian cashback firm has reported nearly $9 million in cash revenue, marking one of its most prosperous periods to date.
Transition to Bitcoin and Financial Recovery
Gabriel Loures, Meliuz’s CEO, revealed that this transition to adopting Bitcoin as part of its asset management strategy led the company to report a net profit of $1.4 million during the second quarter of 2025. This is a remarkable turnaround for a company that suffered substantial losses exceeding $11 million in 2024.
Initially, market analysts viewed Meliuz’s pivot toward Bitcoin with skepticism, labeling it as misaligned with traditional business models. However, the company has distinguished itself by pioneering a fundraising model specifically for Bitcoin acquisitions in Brazil. By issuing shares and utilizing those funds for BTC purchases, Meliuz has effectively leveraged Bitcoin’s potential as a revenue booster.
Current Holdings and Financial Position
The current figures show that Meliuz holds 595.7 BTC and positions itself as the top BTC in Latin America, while also ranking 46th globally, with an average purchase price per Bitcoin at $103,000. The company’s unrealized profit is estimated at approximately $5.5 million but remains unaccounted for in its financial statements due to Brazilian accounting regulations.
Future Outlook and Strategic Initiatives
Israel Salmen, the Executive Chairman of Meliuz, expressed his enthusiasm regarding the company’s outlook, indicating ongoing efforts to enhance their Bitcoin acquisition strategy. He noted the importance of developing new frameworks that would facilitate future capital raising through various issuance methods to optimize costs and improve operational efficiency.
Furthermore, Salmen mentioned that Meliuz is pursuing a listing on the OTCQX Market in the United States, aimed at increasing share market liquidity and attracting potential investors interested in its Bitcoin initiatives. He concluded with a positive outlook, stating,
“The company is getting better and better, and we’ll generate cash to buy more Bitcoin.”
Conclusion
With the rise of Bitcoin Treasury Companies globally, Meliuz’s success serves as a compelling case study on how integrating cryptocurrency into corporate finance can reap significant rewards.
