MicroBT Launches Online Store for U.S. Customers
In a significant move to adapt to changing market conditions, MicroBT has unveiled an online store specifically for customers in the United States, facilitating the direct purchase of Whatsminer bitcoin mining rigs crafted domestically. Announcing this development via WeChat on Tuesday, the Shenzhen-based company indicated that customers could order their U.S.-made mining equipment and potentially pick it up from a warehouse in Delaware within a 24-hour timeframe.
Strategic Localization of Manufacturing
This initiative is part of MicroBT’s broader strategy to localize its manufacturing processes in light of U.S. tariffs imposed on Chinese mining equipment and the evolving landscape of institutional demand for mining technology. By producing machines within the U.S., the company aims to circumvent import duties and international freight charges, offering customers not only faster delivery but also dedicated local after-sales service.
Production Capacity and Support Infrastructure
According to MicroBT, the new U.S. production chain can yield over 10,000 units monthly, with an impressive yield rate of up to 99%. To support this operation, MicroBT has established service centers and tax-exempt storage facilities on both coasts of the United States, as well as three authorized repair hubs that guarantee rapid responses within a day and repairs finalized in fewer than seven business days.
Background and Industry Context
MicroBT’s foray into U.S. manufacturing began in 2021 in collaboration with its partner Synos, a strategic decision made well ahead of the U.S. government’s imposition of heavy tariffs on Chinese mining equipment amid ongoing trade tensions with China. These tariffs, in conjunction with rising shipping costs, longer delivery periods, and a decrease in bitcoin mining profitability, have negatively impacted the demand for mining hardware from prominent Chinese manufacturers in recent months.
Competitive Landscape
Competitors such as Bitmain have also taken steps to explore assembly and logistics operations within the U.S., while Canaan has initiated domestic production pilots and recently teamed up with Luxor to fund the financing of Avalon sales aimed specifically at American miners. Moreover, Bitdeer has utilized its Texas location to enhance equipment distribution and is actively working to boost its manufacturing capabilities on U.S. soil.
