Introduction
On January 21, 2026, a transformative collaboration was announced between Mana Minds, a prominent distributor specializing in digital gift cards and gaming products, and Wanda Exchange, a regulated Virtual Asset Service Provider (VASP) based in Poland. This partnership aims to distribute the Wanda Crypto Gift Card, which will be available through Mana Minds’ well-established distribution channels, empowering retailers to legally offer cryptocurrency options to their clientele.
Regulatory Compliance and Infrastructure
As the trend of cryptocurrency usage continues to grow throughout Europe, businesses are recognizing the importance of clear regulatory frameworks in the digital asset arena. This alliance effectively merges Mana Minds’ extensive distribution capabilities with Wanda Exchange’s authoritative cryptocurrency infrastructure. Wanda Exchange operates under a fully compliant model, holding an active VASP registration in Poland and adhering to rigorous Anti-Money Laundering (AML) and Counter-Terrorism Financing (CFT) regulations. The firm has also built strong banking relationships with established European institutions, such as ZEN Bank, PBS Bank Polski, and Revolut, which ensures that transactions are managed with utmost security and transparency.
Dariusz Wota, the CEO of Wanda Exchange, emphasizes the foundational role of regulatory compliance in their business ethos: “Regulatory compliance is not just a checkbox for us; it’s the foundation of our business model. We’ve invested significantly in robust AML procedures and secure custody solutions to meet the highest European standards. This commitment allows our retail partners and their customers to operate with complete confidence on a licensed and compliant platform.”
Market Expansion and Future Growth
Wanda Exchange boasts a strong track record since its inception in 2018 and strategically expanded into European markets by establishing a presence in Lithuania in 2022. In early 2025, the company achieved its VASP license in Poland, thus integrating itself into one of the largest markets for cryptocurrency within the EU. This geographic diversification showcases their resilience and commitment to the long-term growth of the European market, particularly as regulatory frameworks evolve with the implementation of the EU’s Markets in Crypto-Assets (MiCA) regulations by mid-2026. Anticipating steady growth, Wanda Exchange expects to see monthly transaction volumes surpass €25 million starting from the second quarter of 2026, supported by ongoing retail and institutional activity.
Distribution Strategy and User Experience
The Mana Minds and Wanda Exchange collaboration establishes a defined distribution strategy for the Wanda gift card, facilitating efficient access through both wholesale and retail networks. By leveraging Mana Minds’ expansive reach, the Wanda gift card will be made readily available, with reliable supply and operational processes that ensure a scalable approach to market engagement.
For users, the Wanda Crypto Gift Card simplifies the cryptocurrency experience, catering to both newcomers and seasoned traders alike. Retail partners benefit from the lack of physical inventory, with features such as instant fulfillment and seamless integration into existing e-commerce systems, streamlining the process of offering this innovative product.
About the Companies
Founded in 2018 and based in Riga, Latvia, Mana Minds stands as a reputable global distributor in the digital gift card space, collaborating with over 60 leading brands, including industry giants like PlayStation, Xbox, and Netflix. Meanwhile, Wanda Exchange, with its comprehensive payment solutions and cryptocurrency services available across Europe, remains committed to maintaining high standards of compliance while exploring further growth opportunities across the hospitality and retail sectors, as well as in B2B international trade.
