World Liberty Financial Unveils New Cryptocurrency Debit Card
World Liberty Financial (WLF), a digital asset platform linked to former President Donald Trump, is set to unveil a new cryptocurrency debit card aimed at integrating asset management with day-to-day crypto transactions. This announcement was made by CEO Zach Witkoff during the Token 2049 conference held in Singapore on October 1st, where he shared the stage with WLF co-founder Donald Trump Jr.
Witkoff, whose father, Steve Witkoff, served as a special envoy for the Trump administration in the Middle East, confirmed that a pilot program is in the works, with the card expected to be operational by the fourth quarter of this year or the first quarter of 2026.
Tokenization of Tangible Assets
In addition to the debit card, Witkoff highlighted WLF’s ongoing efforts in the tokenization of tangible assets such as real estate, oil, and gas. He emphasized the value of the Trump family’s extensive real estate holdings, suggesting that the potential exists for the public to invest in high-profile assets like Trump Tower in Dubai through tokenized forms.
“Imagine you could purchase a token representing a luxury property instead of going through traditional real estate investment channels,” Witkoff remarked.
Recent Developments and Controversies
This latest initiative from WLF follows the recent public release of its token, $WLFI, which experienced a decline in value upon its debut in the market. Earlier this year, in March 2025, the company launched USD1, a stablecoin pegged to the U.S. dollar, branding it as “the US dollar for a new era.” Additionally, in May, WLF disclosed a significant investment deal with state-backed Abu Dhabi firm MGX, which planned to allocate $2 billion in USD1 into the crypto exchange Binance.
However, this deal has faced scrutiny, with critics, including Senators Elizabeth Warren and Jeff Merkley, labeling it as a serious ethical dilemma. The lawmakers expressed concerns that the arrangement could enable the Trump and Witkoff families to exploit their stablecoin for personal gain, potentially involving foreign corruption.
Despite these controversies, WLF seems committed to advancing its initiatives in the crypto sector.
