Yi He’s Vision for Binance
In a revealing and heartfelt discussion, Yi He, recently appointed as Co-CEO of Binance, shared her vision for the platform and her commitment to its users in her first interview since taking on the role. Known for her long-standing dedication to the digital asset sector, Yi emphasized her belief in the importance of serving the Binance community amidst challenges and financial stability. Despite her own success, she remains steadfast in her commitment to lead the exchange, underscoring the immense trust that its 300 million users place in the platform.
Leadership and Regulatory Compliance
Reflecting on her colleague Richard Teng’s initial year as CEO, Yi noted significant strides made in areas such as regulatory compliance and the overall maturity of the organization. She emphasized that her leadership aims to enhance Binance’s user-first approach while building a more robust regulatory framework.
Market Fluctuations and User Protections
Addressing recent market fluctuations, Yi candidly discussed how the industry’s volatility has affected trading dynamics. She explained that as macroeconomic conditions evolved, many traders criticized exchanges for the resulting ramifications, yet she urged a deeper understanding of the complexities involved. Despite these challenges, Binance has implemented various user protections, including:
- More equitable liquidation processes
- Transparent incentives for high-volume transactions
- Improved safeguards against fraudulent activities
“Our fundamental responsibility is to protect our users, whether the market is thriving or struggling,” she stated.
Challenges in Web3 and Market Presence
Yi highlighted that Web3 faces particular structural challenges, appealing to young talent in the space to remain committed to the growth of the ecosystem. Binance, she pointed out, recently surpassed many major fintech firms, demonstrating its significant market presence. However, Yi stressed that this success was not merely a result of superior products or technology but was closely tied to the aspirations of regulators and the need for a collaborative future.
