Marti Technologies Launches New Crypto Strategy, Allocating 20% of Reserves to Bitcoin

Marti Technologies Embraces Cryptocurrency

In a move aimed at diversifying its financial assets, Marti Technologies, a prominent mobility application in Türkiye, has announced a significant commitment to cryptocurrency. On July 29, 2025, the company revealed that it plans to invest 20% of its cash reserves into Bitcoin as part of a new treasury strategy, with an eye towards increasing this allocation to as much as 50% in the future. Alongside Bitcoin, Marti may incorporate additional major cryptocurrencies like Ethereum and Solana into its portfolio.

Safeguarding Digital Assets

The digital assets will be safeguarded by a compliant and reputable custodial service, ensuring all transactions adhere to the necessary regulatory frameworks and industry standards. Marti’s CEO, Oguz Alper Oktem, articulated that this new strategy is grounded in a belief in cryptocurrency as a reliable store of value, particularly in times of inflation and currency instability.

Complementing Current Practices

Importantly, this initiative is intended to complement the company's current treasury management practices without shifting its core operational or strategic directions. Marti Technologies is positioning itself to be a forward-thinking player in the rapidly evolving digital finance landscape.